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Redefining business through research, we are impacting business and society.

Research programs and educational courses are conducted in eight subject areas at DeGroote. Each academic area emphasizes fundamental theories and current issues in its field. Faculty members in each area are highly cited and publish in top journals. Collaboration with industry ensures that research is relevant and that student learning is aligned with professional practice.

We’ve highlighted some of the innovative research conducted over the past year at the DeGroote School of Business. To learn more about our research, we encourage you to visit research.degroote.mcmaster.ca.

A Message From the Associate Dean

DeGroote research is leading edge, inter-disciplinary and complementary to a number of wide-ranging disciplines both within the Faculty, across McMaster and beyond. Our research expertise spans management domains including Accounting; Finance; Healthcare; Information Systems; Human Resources; Marketing; Operations; and Strategy.

We have world class research chairs and centres that contribute to our research intensity and leadership.Our McMaster Digital Transformation Research Centre (MDTRC) engages in multidisciplinary research aimed at better understanding how the digital revolution is impacting individuals and transforming organizations and society at large. Our Health Leadership Academy (HLA) supports research initiatives which investigate areas of improvement in the healthcare landscape. Our cutting edge CFI/ORF-RI funded research infrastructure at the MDTRC, the Marketing and Supply Chain Analytics Laboratory (MiSCAN) and the Laboratory for Organizational Behaviour Research support our innovative research endeavours and enhance our collaborations with private, public and not-for-profit sectors.

I encourage anyone interested in learning more about the research underway at DeGroote to visit our research website. These are exciting times at DeGroote.


Khaled Hassanein
Associate Dean, Graduate Studies and Research
Director of the McMaster Digital Transformation Research Centre (MDTRC)

Research Highlights

Flipping Gender Based Research on Its Head

When Erin Reid started studying workplace inequality as a doctoral student at Harvard, there was no shortage of research on the subject.

“A lot of studies asked women how they feel and concluded that we have inequality because women don’t like to work long hours; they have children they want to be with; their husbands have important jobs, so their own careers become secondary,” says Reid.

But Reid noticed something: Across the board, researchers had interviewed only women.

“There were almost no studies of men at that time,” she says. What if men also disliked working all the time, she wondered, and the results were skewed simply because no one had asked them?

Flash Sale: Examining the Ups and Downs of Pricing on Everyday Electronics

If you’ve ever wondered why camera or computer prices tend to fluctuate, rest assured it’s not random. In fact, one area studied by DeGroote Associate Professor Sourav Ray examines how sale prices on these common multi-component systems are determined.

“I study how prices change, and that is always a hot topic with the public because it leads to questions such as, ‘should these prices be regulated?” says Ray, who also serves as Research Director, Marketing Analytics, of the Marketing and Supply Chain Analytics (MiSCAN) lab.

“To answer that, we need to understand how pricing decisions are made, as well as what impact certain pricing actions have on consumer welfare.”

Continue ReadingWhy Even Bother Trying? Unpacking Why Some Minority Groups Won’t Seek Business Loans

Access to capital can make or break a business idea. However, according to the Minority Business Development Agency in Washington, D.C., minority business owners are less likely to obtain loans compared to non-minority owners.

François Neville, Assistant Professor, Strategic Management, wanted to take this one step further. Neville and colleagues Kimiyo Forrester, Jay O’Toole, and Allan Riding recently investigated whether certain minority entrepreneurs become discouraged when it comes to entrepreneurial activities such as seeking capital.


Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity While Adopting Paradoxical Frames. Journal of Knowledge Management.
Galic G, Hélie S, Bontis N, Mosakowski E.

Tell Me If You Can: Time Pressure, Prosocial Motivation, Perspective Taking, And Knowledge Hiding. Journal of Knowledge Management. 2018 Oct 8;22(7):1489-509.
Škerlavaj M, Connelly C. E., Cerne M, Dysvik A.

Evasive Knowledge Hiding in Academia: When Competitive Individuals Are Asked to Collaborate. Journal of Knowledge Management.
Hernaus T, Cerne M, Connelly C, Poloski Vokic N, Škerlavaj M.

Which Online Reviews Do Consumers Find Most Helpful? A Multi-Method Investigation. Decision Support Systems. 2018 Sep 1; 113:32-42.
Eslami SP, Ghasemaghaei M, Hassanein K.

Data Analytics Competency for Improving Firm Decision Making Performance. The Journal of Strategic Information Systems. 2018 Mar 1;27(1):101-13.
Ghasemaghaei M, Ebrahimi S, Hassanein K.

Cyberbullying Impacts on Victims’ Satisfaction with Information and Communication Technologies: The Role Of Perceived Cyberbullying Severity. Information & Management. 2018 Jun 1;55(4):494-507.
Camacho S, Hassanein K, Head M.

Using the Elaboration Likelihood Model to Examine Online Persuasion Through Website Design. Information & Management. 2018 Mar 23.
Cyr D, Head M, Lim E, Stibe A

Understanding the Role Of Competition In Video Gameplay Satisfaction. Information & Management. 2018 Jun 1;55(4):407-21.
Sepehr S, Head M.

On-line scheduling of order picking and delivery with multiple zones and limited vehicle capacity. Omega. 2018 Sep 1; 79:104-15.
Zhang J, Wang X, Huang K.

Can earnings fixated investors survive in a competitive securities market? Implications for sustained price anomalies and mark-to-market accounting. Journal of Accounting and Public Policy. 2018 Mar 1;37(2):99-112.
Callen JL, Luo GY.

Regulating dark trading: Order flow segmentation and market quality. Journal of Financial Economics. 2018 Nov 1;130(2):347-66.
Comerton-Forde C, Malinova K, Park A.

What Good Does Doing Good do? The Effect of Bond Rating Analysts’ Corporate Bias on Investor Reactions to Changes in Social Responsibility. Journal of Business Ethics. 2018 Mar 1;148(1):183-203.
Branzei O, Frooman J, Mcknight B, Zietsma C.

Finding the threshold: A configurational approach to optimal distinctiveness. Journal of Business Venturing. 2018 Apr 7.
McKnight B, Zietsma C.

Co‐designing for quality: Creating a user‐driven tool to improve quality in youth mental health services. Health Expectations. 2018 Apr 29.
Hackett CL, Mulvale G, Miatello A.

Board Independence and Corporate Misconduct: A Cross-National Meta-Analysis. Journal of Management. 2018 Oct 5:0149206318801999.
Neville F, Byron K, Post C, Ward A.

Why Even Bother Trying? Examining Discouragement among Racial‐Minority Entrepreneurs. Journal of Management Studies. 2018 May;55(3):424-56.
Neville F, Forrester JK, O’Toole J, Riding A.

Measurement and optimization of responsiveness in supply chain networks with queueing structures. European Journal of Operational Research. 2018 Jan 1;264(1):106-18.
Hum SH, Parlar M, Zhou Y.

Bankruptcy and the cost of organized labor: Evidence from union elections. The Review of Financial Studies. 2018 Mar 13;31(3):980-1013.
Campello M, Gao J, Qiu J, Zhang Y.

Asset tangibility, cash holdings, and financial development. Journal of Corporate Finance. 2018 Jun 1; 50:223-42.
Lei J, Qiu J, Wan C.

Physician perspectives on Choosing Wisely Canada as an approach to reduce unnecessary medical care: a qualitative study. Health Research Policy and Systems. 2018 Dec;16(1):95.
Embrett M, Randall G. E.

Whether a Husband Identifies as a Breadwinner Depends on Whether He Respects His Wife’s Career — Not on How Much She Earn. Harvard Business Review. Aug 15, 2018.
E Reid.

How to Make Room in Your Work Life for the Rest of Your Self. Harvard Business Review. May 30, 2018.
B Caza, L Ramarajan, E Reid, S Creary.

Optimal DOL (degree of operating leverage) with investment and production flexibility. International Journal of Production Economics. 2018 Aug 1; 202:172-81.
Sarkar S.

The relationship between operating leverage and financial leverage. Accounting & Finance. 2018.
Sarkar S.

Managers’ cost of equity capital estimates: empirical evidence. Journal of Accounting, Auditing & Finance. 2018 Jul;33(3):382-401.
Larocque S, Lawrence A, Veenstra K.

The product market impact of minority stake acquisitions. Management Science. 2018 Nov 16;64(2):825-844.
Nain A, Wang Y.

Can Short Sellers Detect Internal Control Material Weaknesses? Evidence From Section 404 of the Sarbanes–Oxley Act. Journal of Accounting, Auditing & Finance.
Singer, Z., Wang, Y., & Zhang, J.

Skewing users’ rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management. 2018 May 12.
Farivar S, Turel O, Yuan Y.

Designing Risk‐Adjusted Therapy for Patients with Hypertension. Production and Operations Management. 2018 Dec;27(12):2291-312.
Zargoush M, Gümüş M, Verter V, Daskalopoulou SS.

Joint Control of Emissions Permit Trading and Production Involving Fixed and Variable Transaction Costs. Production and Operations Management. 2018 Mar 23.
Yuan Q, Chen Y, Yang J, Zhou Y.


Ashish Pujari

  • Successful co-applicant on Ontario Research Fund – Research Excellence Project
  • Sustainable Packaging Solution to Advance towards a Circular Economy

Elakfi Hassini

  • Received the 2018 McMaster University Scholar Award

Sue McCracken

  • Named Fellow of CPA Ontario

Francois Neville

  • Recipient of the Academy of Management Social Issues in Management
    • Division’s 2019 Best Dissertation Award
    • “Essays on the Role and Influence of Top Managers on Firm Interactions with Secondary Stakeholders”

Maryam Ghasemaghaei

  • Successful co-applicant on a NSERC Collaborative Research and Development (CRD) Grant
    • The Car of the Future